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The biểu ngữ of TeaMobi is “enjoy everywhere” & this truly mobile-first point of view has helped the company achieve great success with its online social game, Avatar World.

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Based in Ho chi Minh City, Vietnam, TeaMobi was started five years ago by three friends and business partners (pictured below). Today, the company employs more than 40 people, & its hit app has more than 10 million registered users & averages 2.6 million users that come to lớn play every day – the majority of those players being from Vietnam.

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The founders of TeaMobi, from left khổng lồ right: Minh Nguyen, General Director; Nhat Nguyen, Sale Director; & Lam Vo, Technical Director

The founders of TeaMobi, from left to right: Minh Nguyen, General Director; Nhat Nguyen, Sale Director; & Lam Vo, Technical Director

But the company has big plans for global expansion, and it is using its Java-based games to lớn build in roads in many more countries.

This new hãng nokia Developer video clip will give you an inside look at the team that made Avatar World a reality:

http://youtu.be/F91RIlIF2iY

Meeting the needs of Java-hungry gamers

“The game took them the better part of a year to lớn develop,” says TeaMobi’s sale director, Scott Brewer. They initially started with offline games, and as the technology changed và the phones continued lớn get better, they realized the potential of online games is where sản phẩm điện thoại gaming is going, và they developed games that fit this formula and have been very successful with it.”

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At the same time, the company also recognized the role that Java could play. According lớn Scott, four years ago in Vietnam, 95 percent of the market was Java-based.

“The key feature that these guys had come up with, is that they had found a way lớn develop one platform và it would allow them to play on all of the feature phones at that time,” he said. Và that trend has continued as the majority of their game players are still using the Java platform, which is compatible with feature phones like the hãng nokia Asha range.

Avatar World & the future of gaming

Avatar World, which was a top 10 global finalist in Nokia’s “Create 4 Millions” contest, combines elements of online gaming with social functions, such as instant messaging, so users can chat with their friends from inside the app. And unlike competing apps that may have a gateway, & require you lớn pay before you can even begin, Avatar World is không lấy phí to join & use the service.

“Once you have your account and you come in, you can play for free, which basically allows us to lớn reach everyone in Vietnam,” says Scott.

Avatar World uses a “Freemium” model, so you can go and enjoy most of the features with your friends at no cost. “But you will also find various shops, so if you want purple hair or if you want lớn have the latest stylish clothes, those will be there for you,” says Scott. “There are also lots of little games that you can play, lượt thích games of Chance, so that gives you the chance to lớn win special or exclusive items.”

TeaMobi is taking Avatar World on tour globally

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“With the nokia Store we can now reach young people in 100 different countries, which is just incredible lớn think about,” says Scott. The team at TeaMobi has seen a surge with users interacting in their native language after the tiện ích was localized in English (the original ứng dụng was only in Vietnamese).

The second trò chơi that TeaMobi published in nokia Store is called “Ninja School.” It’s an offline game and the company is using it as part of their testing before launching Avatar World more widely in other markets.

And, don’t think TeaMobi is only looking at Asha phones. Both Avatar World (in Vietnamese) & Ninja School (at right) are available in the vietmac.com.vn Phone Store today.

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Ninja School is TeaMobi’s best performing phầm mềm globally, & it relies on hãng nokia In phầm mềm Payment (NIAP) to generate new revenue streams outside of their core market. (More information about NIAP is available from nokia Developer.)

One of their apps was recently selected as a finalist for AppCampus, và that will bring more of their work to lớn vietmac.com.vn Phone users worldwide.